Millennial Fast Food Trends: Effect on the Fast Food Industry
Fast Casual Dining establishments, Millennials and the Evolution with the Fast Food Industry in America
When we think of fastfood restaurants, we think of fried fries, burgers, fried chicken, sugary pastries and calorie-laden soft drinks. This phenomenon is by far the case in America for a very long time with fast food franchises for instance McDonald’s, Wendy’s, Burger Cal . king and White Castle dominating the market. However , over the past 20 years, fast food in America has slowly but surely changed from greasy chips and burgers at McDonald’s to deli sandwiches and milkshakes at Panera Bakery or Chipotle. This trend is known as the rise with the ‘fast casual’ restaurants which provide the casual dining connection with healthy, organic meals created using produce that is sourced locally but served at the acceleration and convenience that one might experience at a fast food eating place. This trend points to a fast-food industry that is modifying and becoming healthier while nevertheless maintaining the convenience and the relatively low price point that created fast food restaurants so prosperous in the first place. This essay can have evidence on how the fast-food in America is changing by simply becoming healthier, exotic, custom, ethical and ambient as well as the role that fast casual restaurants and Millennials are generally playing in driving this change.
The most important driver of this shift inside the fast food industry is the greater health consciousness of Americans.advancedwriters writers In accordance with Miller (182), the natural food movement which was established in the 1960s has been very successful in educating Americans about the dangers of highly processed foods, Genetically Modified Organisms (GMOs) and the poisonous pesticides which might be used in modern agriculture. As an alternative, the movement implored Us citizens to eat locally grown meals natural and healthy foods. The success of this activity has had a detrimental impact on conventional fast-food restaurants who have typically come under attack intended for selling high-calorie meals which can be unhealthy and cause weight problems, diabetes and high blood pressure. Conventional fast food restaurants have also been offender of advertising unhealthy dishes to children and using made with chemicals and highly refined materials to make their meals. That increased health consciousness contributed to reduced sales in fastfood restaurants and constant threats of class action lawsuits coming from those who think their health issues have been caused by eating take out (Dixon et al. 104). In order to deal with this sensation, fast food restaurants have enhanced the number of healthy meals on the menus, but their customer base has not been very high.
The rise connected with fast casual restaurants could be attributed to the fact that they function healthy food with the same convenience as fast food restaurants. Eagan (178) reports that it is because of this health consciousness that the “number of diners traveling to fast-casual restaurants grew in ten times the rate connected with traffic to fast-food restaurants coming from 1999 through 2014. ” Fast-casual restaurants have grown with popularity due to their healthy, fresh made offerings at a low price in addition to high convenience. Food stores such as Panera Bread and also Chipotle are fast laid-back restaurants that have succeeded throughout providing healthy meals easily. These restaurants have self-service kiosks and drive by way of windows to compete correctly with fast food restaurants by offering healthy meals in a quick and convenient manner (Treflis Team 1). It appears that the future of fast food in America will include far more fast-casual restaurants.
The tastes of Americans have also changed, with Millennials being more adventurous with their food tastes. Due to the rise of social media, Americans are actually more aware of exotic cuisines such as Mexican, Greek, Judaism, Italian and Chinese and they are generally more willing to try them (Williams 1). Moreover, feeding on exotic meals and leaving your 2 cents them on social media improves the social capital of Millennial leading to a sharp rise in their demand. Since traditional fast food restaurants still offer standard meals such as burgers, fried potatoes, and chicken they are currently being edged out by fast-casual restaurants which offer a wide range of spectacular meals which customers can customize in a dozen other ways. The ability to customize meals is particularly important to Millennials who are at this point the dominant working creation in America as they see meal as an extension of their individuality (Eagan 177). These developments point to a future where take out will consist of exotic in addition to international cuisines which will be very customizable.
One more shift in food perspective that has been experienced in America will be the increased need to eat in an environmentally friendly and socially informed manner. There is an increase in the necessity to eat food that has been sourced close to you to support local farmers and local economies and also to eat food which has is grown in an good for the environment manner (Miller 182). Frequently , the food served at conventional fast food restaurants violates these kind of ideals as the breeding of those animals is done in galetass, the food is grown applying pesticides, and they do not assist local farmers. On the other hand, rapid casual restaurants often espouse these ideas and more Tourists, especially Millennials are choosing rapidly casual restaurants over traditional fast food restaurants to express all their beliefs on ethics of food sourcing. In the future, junk food is likely to be ethically sourced from local farmers using natural and pasture raised elements.
The surge of social media and the prefer to share one’s activity to get social capital has also modified what Millenials require regarding fast food joints by increasing the patronage of spots and food that is graphic perfect, and that can be posted on social media sites such as Instagram (Williams 1). Social media requires which restaurants have great ambiance and artistically presented foodstuff that is ‘Instagram ready’ even though they are not fine dining dining places, and they are willing to pay a little more for any experience. Fast-casual restaurants such as Chipotle have capitalized for this by having a brick and stainlesss steel theme with high ambient lighting effects that has attracted Millennials throughout droves (Dixon et al. 104). These changes imply traditional fast food restaurants are increasingly being edged out by fast-casual restaurants which provide a excellent ambiance that can provide social websites likes for Millennials. From this trend, it looks like fast food restaurants will have to become posh in order to compete effectively.
These changes in the fast food industry can be attributed to the coming old of millennials who are at this point working and have disposable earnings to spend eating out, their thought patterns about healthy food and the strength of food sourcing as well as production have played the role in making fast food healthier and fueling the rise of fast-casual restaurants. As per Williams (1), Millennials can also be more likely to cook their food than to eat out which might lead to a decline inside eating out generally as many them get into the job sector and are earning salaries. Social networking has also fueled these changes as it has made exotic foods more popular and also required that dining establishments become more chic and circling so that they can take photos and post them online inside social media sites. The internet has also really helped in spread the message of healthy food, environmental awareness, ethical food sourcing and also the dangers of refined food in order to more people than before. This particular generation will continue to influence not only the fast food sector but food trends on the whole.
From the prior to discussions, it is clear the fast food industry in America is usually poised for significant alterations as a result of increased health consciousness, fast casual restaurants, plus the Millennial generation. The future of take out is likely to include healthier foods, exotic food, ethically found ingredients, and more choices. Furthermore, fast food restaurants are likely to be more chick and ambiently adorned even as they focus on providing food as fast as possible through self-service kiosks, online ordering, in addition to drive-through windows. It appears that fast-casual restaurants, the internet, and Millennials are going to be the drivers these changes in the fast food industry.